About Us
Your Trusted Material Handling Partner Since 1997
Founded in 1997 and proudly family-owned, South Jersey Lift has earned its reputation as Central and South Jersey’s go-to source for forklift sales, service, rentals, and operator training. From our headquarters in Toms River, New Jersey we deliver reliable, high-quality lifting solutions that keep warehouses, manufacturers, marinas, and all of the blue-collar trades running safely and profitably.
Our technicians are factory-trained on all makes and models (electric, propane, diesel, and gas) so no matter what brand is on your dock, we’ve got you covered.
Our fully stocked service vans cover all of New Jersey, eastern Pennsylvania, Delaware, and southern New York, with no mileage charges inside our core territory. When you call, you get fast response, honest diagnostics, and repairs done right the first time.
Everything we do is built on one simple principle: your uptime is our business. Quality service, fair pricing, and real relationships aren’t just words to us — they’re the reason many of our customers have been with us for over 25 years.

Meet Our Team
Our team consists of highly qualified and motivated professionals, who are all experts in their field. With many years of experience in the industry, they have the expertise to provide comprehensive, first-rate services to our clients.

Denis Mitchell Jr.
President
- Years of experience: 45+
- ASE Master Technician
- OSHA Instructor
- NJ High School Diesel Instructor (Monmouth County Vocational School District)
"With the experience I have with Industrial equipment, whether you need a 10,000 lb Diesel or a 2,000 lb electric, I will make sure you have the right equipment for your business."

Michael McIntire
Office & Finance Manager
- 15+ Years Experience
- ASE Certified
- OSHA Instructor/Forklift

Jared Iovino
Service Technician
- 5+ Years Experience
- OSHA Certified
#1
Frequently Asked Questions (FAQs)
Forklift Warranty & Dealer Requirements:
Q: “I purchased my forklift from a Dealer. Am I required to use the same Dealer for service to maintain my forklift’s warranty?”
A: No! You are free to choose any qualified service provider. All South Jersey Lift technicians are ASE Certified and meet the experience standards to preserve your warranty without dealer pricing.
#2
Technician Certifications:
Q: “Are all South Jersey Lift technicians ASE certified?”
A: Yes! Every technician has passed the ASE certification exams and has at least the minimum required years of hands-on experience.
#3
How Estimates Work:
Q: “Are all South Jersey Lift technicians ASE certified?”
A: Yes! Every technician has passed the ASE certification exams and has at least the minimum required years of hands-on experience.
#4
Repair Warranties:
Q: “What warranties apply to repairs?”
A: South Jersey Lift fully warrants all labor. Parts warranties are provided by the manufacturer and vary by component; we can explain the details regarding your specific forklift repair.
#5
Travel Charges:
Q: “Do you charge for travel?”
A: In most instances travel time will not be billed for service calls within Ocean County, NJ. However, if the travel time exceeds 45 minutes one-way, a travel time charge may be warranted. We also exclude “port-to-port” or similar charges, keeping your invoice straightforward and fair. If you have any questions or concerns regarding this matter, please contact our office for details.
#6
If you have a question for us, please submit it via our Contact Us page.
Q: More great questions coming soon
A: More great answers coming soon
